As market operations become more concentrated and globalized, small farmers
have been coming to be at risk of being excluded from the economy. Rurapp
has the available M2M and software tools that enable farmers and their value
adding chain to lower transaction costs and therefore remain competitive.

With RurApp, small farmers in developing countries can have access to direct
production knowledge and alert buyers when produce is nearly ready to buy. With
certainty of market and lower logistic costs, crop production for small farmers
can expand profitably. Rurapp Trade and Traceability system is designed to
improve Trade liberalization so small farmers can access both domestic
markets and international exports and partake in the global food import/export
industry as well as the big growth in farm to table tracked grown food.

The solution is post 2014 technology and completely in line with the latest
advancement in communication/ automation Machine to Machine technology. This
segment of the technology world is known as M2M. This type of solution is most
advantageous to make the most of all other modern technologies made available
through mobile phone & data networks now available worldwide.