The intelligent, database driven, focused supply chain solution called RurApp enables the tracking of farmer produce all the way along a value adding chain. By providing verification systems for supply chains, from primary producer to consumers, brands can eliminate any risk of consumer suspicion resulting from wider industry food authenticity scandals. The RurApp technology, since it is a cloud based and modularized solution, works in virtually any geographic location globally to alert, trade and track agricultural products from farmers within regionalized areas. Furthermore we can work with and add value to existing local partnerships. So as to provide value add solutions to existing legacy infrastructure or economic models.